Alton Takeyasu, Eric Tscherne
Background
Alton Takeyasu — Alton Takeyasu has worked at Mattel since 1991 and, before that, was a designer at Kenner Toys. Today he mainly designs character cars (Character Cars) in the Star Wars and Marvel lines and several action figure lines, and is also responsible for licensed entertainment properties and Mattel's own properties.
He has taught at the Otis College of Art and Design since 2003 and was inducted into the Model Car Hall of Fame in 2019.
Eric Tscherne — Eric C. Tscherne was a Hot Wheels designer from 1998 to 2004 and is a 2011 inductee of the Diecast Hall of Fame. He is remembered for bringing import 'tuner'-style cars to the line and for realistic originals such as Muscle Tone, 40 Somethin' and Switchback. He also created the Hot Tunerz line.
After Hot Wheels, he designed cars and toys for Jada Toys (Chub City, Dub City, Import Racer, Big Time Muscle), created the JL Full Throttle line, oversaw the redesign of the Johnny Lightning brand look and was senior director of design at Wicked Cool Toys (Paw Patrol vehicles, among others). Today he is an apparel designer at Ultra Cornhole and runs his own company, ET Design.
















